Introduction to ADL Connect
ADL Connect – Salesforce – ServiceNow Integration Overview
ADL Connect is a powerful, bidirectional integration tool that connects Salesforce with ServiceNow to create a unified workflow across Support, Sales, and Engineering teams. Available on the Salesforce AppExchange, this connector enables seamless synchronization of ServiceNow incidents, comments, attachments, and status updates directly within Salesforce.
By consolidating cross-system activities, ADL Connect eliminates the need for manual updates, improves response times, and significantly reduces context switching between applications.
Through its intuitive configuration interface and secure authentication model, ADL Connect allows organizations to centralize issue management while maintaining data accuracy and consistency across both platforms.
Purpose
The primary objective of ADL Connect is to provide a frictionless bridge between Salesforce users and ServiceNow users, ensuring that customer issues, development tasks, and product enhancements move efficiently through their lifecycle.
This integration is particularly beneficial for:
Salesforce Administrators
- Require a configurable, scalable, and secure integration to support internal teams.
Developers
- Need consistent and accurate Jira issue visibility tied to Salesforce cases or internal records.
Project Managers and Product Owners
- Benefit from streamlined communication and reduced duplication of work across systems.
Support and Operations Teams
- Can create, link, and track Jira issues directly from Salesforce without switching tools.
ADL Connect ensures that both customer-facing teams and engineering teams operate with a single source of truth, ultimately improving collaboration and accelerating issue resolution.
What This Article Covers
This introductory article provides a high-level understanding of ADL Connect and what users can expect from the integration. The following topics are covered:
1. Core Features of ADL Connect
An overview of the essential capabilities, including:
- Creating and updating ServiceNow issues directly from Salesforce
- Bidirectional synchronization of:
- Fields
- Comments
- Attachments
- Direct search and linking of existing ServiceNow incidents
- Secure authentication using ServiceNow API tokens
- Configurable field and object mapping to align Salesforce records with ServiceNow Tables.
These features ensure smooth operational workflows and reliable data synchronisation across both systems.
2. Installation and Initial Setup
A brief overview of the setup process, including:
- Installing ADL Connect from the Salesforce AppExchange
- Authenticating Salesforce and ServiceNow using secure API tokens
- Performing initial project mapping and data model configuration
This establishes the foundation required to successfully activate and use the integration.
3. How ServiceNow and Salesforce Data Sync Works
An explanation of the bidirectional synchronisation model, covering:
- How outbound synchronisation pushes Salesforce updates into ServiceNow
- How inbound synchronisation retrieves ServiceNow updates into Salesforce
- The role of:
- Field mapping
- Record ID mapping
- Sync rules and conditions
- Handling of comments and attachments across both platforms
This section helps users understand the expected behaviour of the connector once configured.
4. Key Benefits for Operational Teams
A summary of the practical advantages organisations gain by using ADL Connect:
- Reduced manual data entry and administrative overhead
- Improved visibility into engineering progress for customer-facing teams
- Faster issue resolution through centralized communication
- Enhanced collaboration between Sales, Support, and Development teams
- Increased data consistency, traceability, and auditability
These benefits lead to stronger cross-functional alignment and improved service delivery outcomes.
ADL Connect – Salesforce – ServiceNow Integration Overview
ADL Connect is a powerful, bidirectional integration tool that connects Salesforce with ServiceNow to create a unified workflow across Support, Sales, and Engineering teams. Available on the Salesforce AppExchange, this connector enables seamless synchronization of ServiceNow incidents, comments, attachments, and status updates directly within Salesforce.
By consolidating cross-system activities, ADL Connect eliminates the need for manual updates, improves response times, and significantly reduces context switching between applications.
Through its intuitive configuration interface and secure authentication model, ADL Connect allows organizations to centralize issue management while maintaining data accuracy and consistency across both platforms.
Purpose
The primary objective of ADL Connect is to provide a frictionless bridge between Salesforce users and ServiceNow users, ensuring that customer issues, development tasks, and product enhancements move efficiently through their lifecycle.
This integration is particularly beneficial for:
Salesforce Administrators
- Require a configurable, scalable, and secure integration to support internal teams.
Developers
- Need consistent and accurate Jira issue visibility tied to Salesforce cases or internal records.
Project Managers and Product Owners
- Benefit from streamlined communication and reduced duplication of work across systems.
Support and Operations Teams
- Can create, link, and track Jira issues directly from Salesforce without switching tools.
ADL Connect ensures that both customer-facing teams and engineering teams operate with a single source of truth, ultimately improving collaboration and accelerating issue resolution.
What This Article Covers
This introductory article provides a high-level understanding of ADL Connect and what users can expect from the integration. The following topics are covered:
1. Core Features of ADL Connect
An overview of the essential capabilities, including:
- Creating and updating ServiceNow issues directly from Salesforce
- Bidirectional synchronization of:
- Fields
- Comments
- Attachments
- Direct search and linking of existing ServiceNow incidents
- Secure authentication using ServiceNow API tokens
- Configurable field and object mapping to align Salesforce records with ServiceNow Tables.
These features ensure smooth operational workflows and reliable data synchronisation across both systems.
2. Installation and Initial Setup
A brief overview of the setup process, including:
- Installing ADL Connect from the Salesforce AppExchange
- Authenticating Salesforce and ServiceNow using secure API tokens
- Performing initial project mapping and data model configuration
This establishes the foundation required to successfully activate and use the integration.
3. How ServiceNow and Salesforce Data Sync Works
An explanation of the bidirectional synchronisation model, covering:
- How outbound synchronisation pushes Salesforce updates into ServiceNow
- How inbound synchronisation retrieves ServiceNow updates into Salesforce
- The role of:
- Field mapping
- Record ID mapping
- Sync rules and conditions
- Handling of comments and attachments across both platforms
This section helps users understand the expected behaviour of the connector once configured.
4. Key Benefits for Operational Teams
A summary of the practical advantages organisations gain by using ADL Connect:
- Reduced manual data entry and administrative overhead
- Improved visibility into engineering progress for customer-facing teams
- Faster issue resolution through centralized communication
- Enhanced collaboration between Sales, Support, and Development teams
- Increased data consistency, traceability, and auditability
These benefits lead to stronger cross-functional alignment and improved service delivery outcomes.















This name becomes the reference point for all synchronization rules and field mappings related to this integration.




































