As organizations scale their digital operations, Salesforce often becomes the system of record for customer, sales, and support activities, while Azure DevOps is used by engineering teams to manage development and delivery. While both platforms are powerful in their own right, integrating them effectively is a common challenge. Many teams struggle with fragmented data, manual processes, and poor visibility across business and IT workflows.
How ADL Connect Solves
ADL Connect is built to address these challenges head-on, providing a structured and reliable way to unify Salesforce with Azure DevOps.
Challenge 1: Manual Data Entry and Duplicate Effort
One of the most common issues in Salesforce–Azure DevOps integrations is the reliance on manual data entry. Business users often create records in Salesforce and then re-enter the same information into Azure DevOps work items. This duplication not only wastes time but also increases the risk of errors and inconsistencies.
How ADL Connect Solves It
ADL Connect enables automated, bidirectional synchronization between Salesforce records and Azure DevOps work items. Once linked, relevant fields, status updates, comments, and attachments are kept in sync, eliminating duplicate effort and ensuring data consistency.
Challenge 2: Lack of Real-Time Visibility
Without a proper integration, business teams have limited visibility into engineering progress. Status updates are often shared through meetings or emails, which quickly become outdated and unreliable.
How ADL Connect Solves It
With real-time synchronization, updates made in Azure DevOps are reflected back in Salesforce automatically. Stakeholders gain immediate visibility into progress, blockers, and resolutions directly from Salesforce without needing access to Azure DevOps.
Challenge 3: Misaligned Processes and Workflows
Salesforce and Azure DevOps follow different process models. Without careful mapping, integrations can lead to mismatched statuses, incorrect field values, or broken workflows.
How ADL Connect Solves It
ADL Connect uses a rule-based configuration and project mapping layer to align Salesforce objects with Azure DevOps work item types. Administrators can define clear rules for when and how data flows, ensuring that integrations respect each system’s workflow while maintaining governance.
Challenge 4: Excessive Context Switching for Users
Business users are often forced to leave Salesforce to check updates in Azure DevOps, while engineering teams are asked to look into Salesforce for customer context. This constant context switching reduces productivity and increases friction between teams.
How ADL Connect Solves It
ADL Connect brings Azure DevOps context directly into Salesforce. Users can view linked work items, comments, and attachments without leaving their primary system, enabling collaboration without disruption.
Challenge 5: Limited Traceability and Accountability
Without a structured integration, it becomes difficult to track a request from initial customer interaction through development and delivery. This lack of traceability impacts reporting, accountability, and decision-making.
How ADL Connect Solves It
ADL Connect provides end-to-end traceability across Salesforce and Azure DevOps. Every linked record maintains a clear relationship, allowing teams to track progress, audit changes, and report accurately on outcomes.
Conclusion
Integrating Salesforce with Azure DevOps is essential for aligning business priorities with technical execution but doing it poorly can create more problems than it solves. ADL Connect offers a robust, rule-driven approach that eliminates manual effort, improves visibility, and strengthens collaboration between business and IT teams.
By addressing the most common integration challenges, ADL Connect helps organizations move faster, work smarter, and deliver better results with confidence.