Modern organizations depend on tight alignment between customer-facing teams and delivery teams to meet expectations and deliver value on time. However, when customer data lives in Salesforce and project execution happens in tools like Jira or Azure DevOps, visibility across the full lifecycle often breaks down. Information becomes fragmented, updates are delayed, and stakeholders lack a single source of truth.
Complete Visibility Across Customer and Project Lifecycles with ADL Connect’s Salesforce-Native Integration
ADL Connect addresses this gap by providing a Salesforce-native integration that delivers complete, real-time visibility across both customer and project lifecycles.
Bridging Customer Context with Delivery Execution
Customer journeys typically begin in Salesforce through leads, opportunities, cases, or service requests. Project execution, however, continues in Jira or Azure DevOps, where engineering teams track work items, sprints, and releases. Without a seamless integration, the connection between customer needs and delivery progress is often lost.
ADL Connect bridges this divide by linking Salesforce records directly with Jira issues or Azure DevOps work items. This ensures that customer context is always connected to the corresponding development or delivery effort, creating a continuous lifecycle view from request to resolution.
Salesforce-Native Visibility Without Disruption
A key advantage of ADL Connect is its Salesforce-native experience. Business users do not need to log into external tools or learn new systems to stay informed. Linked issues, status updates, comments, and attachments are visible directly within Salesforce record pages.
This native visibility empowers sales, support, and service teams to answer customer questions with confidence, provide accurate updates, and proactively manage expectations without relying on manual follow-ups with engineering teams.
Real-Time Insights for Better Decision-Making
With ADL Connect’s bidirectional synchronization, updates made in Jira or Azure DevOps are reflected in Salesforce in near real time. Managers and stakeholders gain immediate insight into progress, bottlenecks, and delivery timelines.
This transparency enables data-driven decision-making. Teams can identify risks early, prioritize work more effectively, and align resources based on actual delivery status rather than assumptions or outdated reports.
End-to-End Traceability and Accountability
Complete visibility is not just about seeing updates it is about understanding the full lifecycle. ADL Connect provides end-to-end traceability by maintaining clear relationships between Salesforce records and external work items.
From the initial customer request to final delivery and closure, every step is traceable. This improves accountability, simplifies audits, and supports accurate reporting across customer satisfaction, delivery performance, and operational efficiency.
A Unified View for Scalable Collaboration
As organizations grow, maintaining alignment between business and IT becomes increasingly complex. ADL Connect scales this collaboration by standardizing integrations through configurable rules and mappings, while preserving flexibility for different teams and use cases.
By unifying customer and project lifecycles within Salesforce, ADL Connect transforms fragmented workflows into a cohesive, transparent operating model helping organizations deliver faster, collaborate better, and build stronger customer relationships.